Colin Ruffell

The term ‘elevator pitch’ comes from an imagined scenario where the sales person gets into a lift, or ‘elevator’ in the States, and finds that they are alone with a very important prospect. They have a sudden unexpected occasion to sell. The prospect is trapped, but only for a very short time before the lift door opens and offers a chance for escape. So the sales person should have ready, a succinct short sales pitch that does the job. Usually it would be a 30 seconds to one

SUPPORT ART IN LOCKDOWN 2 BouSham Gallery at 14 Hanningtons Lane, Brighton, BN1 6GS. is closed but not closed.....it's open but not open. OK the doors are obviously closed, even though we think that Art is an essential, apparently its not. It's frustrating for us as we've only been there for 4 months so we've been concentrating on our bricks and mortar presence and hadn't got our online shop up and running... or even up ! So bear with us and if you see anything on instagram,

...THE LONG TAIL... The ‘Long Tail’ is a visualization used in describing a business strategy. Looking something like a tadpole the illustration has a large head shape and a long tail that gets smaller and smaller away from the head. On a graph the bulbous head is where a product or service has the largest number of potential buyers. As the number of interested customers gets smaller the tail gets longer and slimmer. In many business models there is a lot of focus on supplyin

...QUALITY. ZAMM... … ‘Zen and the Art of Motorcycle Maintenance’ by Robert Pirsig… ZAMM is a fictionalized autobiography that was first published in 1974 and has sold over 5 million copies since in nearly 30 languages. Five million! Wow that is impressive! What is it about? Motorcycles? Why is that important to us in the art-world? EXPLANATION Maintaining a motorcycle requires practical rational logical analysis, but there is a parallel thought dimension that Pirsig recogniz