THE LONG TAIL

...THE LONG TAIL...

The ‘Long Tail’ is a visualization used in describing a business strategy. Looking something like a tadpole the illustration has a large head shape and a long tail that gets smaller and smaller away from the head. On a graph the bulbous head is where a product or service has the largest number of potential buyers. As the number of interested customers gets smaller the tail gets longer and slimmer.


In many business models there is a lot of focus on supplying the head where the product or service has the potential for highest profit. The long tail buyers for a small niche product could cost more to satisfy with fewer sales.

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