THE LONG TAIL
...THE LONG TAIL...
The ‘Long Tail’ is a visualization used in describing a business strategy. Looking something like a tadpole the illustration has a large head shape and a long tail that gets smaller and smaller away from the head. On a graph the bulbous head is where a product or service has the largest number of potential buyers. As the number of interested customers gets smaller the tail gets longer and slimmer.
In many business models there is a lot of focus on supplying the head where the product or service has the potential for highest profit. The long tail buyers for a small niche product could cost more to satisfy with fewer sales.